The Specialization in Marketing Management aims to help people who manage or are going to manage the marketing area in a company to focus on the different functions involved in this area with intellectual rigor and strategic imagination. It also aims to promote the search for practical, efficient and innovative solutions.
The Concentration in Marketing Management is designed for people who has finished the MBA and are willing to have an specialization.
MASTER OF BUSINESS ADMINISTRATION, MARKETING CONCENTRATION
| CODE | COURSES | CREDITS |
| MG 6980 | Retail Management | 3 |
| MK6230 | Seminar in Service Management | 3 |
| MK 6580 | Marketing Research | 3 |
| MK 6210 | Advertising Management | 3 |
| MK 6250 | Brand Marketing | 3 |
